Past Projects
L’oreal
-Identified “hot topics” in the sustainable beauty based on carefully selected criteria involving areas such as market trends, feasibility, company alignment
-Conducted white space analysis on prioritized hot topics to develop baseline and moonshot sustainability strategies within each hot topic
-Created prototypes for online gamification models, marketing campaigns, and waste management technology to concretely visualize proposed strategies
-Selected and interviewed KOLs (competitor c-suite, scientists, advocates) in sustainability to ground recommendations in expert opinion
Beforepay
- Competitive analysis of the Australia loan market
- White space analysis using data analysis of customer survey data and market research
- Constructed multi-dimensional perceptual map comparing Beforepay and its competitors using customer survey data
- Provided feature recommendations for MACC loan offerings and non-loan ancillary features
Adobe
Project: GTM Strategy + Product Ideation for an EdTech design platform
• Conducted deep dives into 3 current GTM initiatives to identify priority channels for further campaign ideation and investment evaluation
• Launched nationwide user survey and 20+ user interviews to gauge understand on higher education interactions with Edtech and pain points with current Adobe app
• Synthesized competitor case studies, industry trends, user feedback to develop 8+ GTM and product recommendations to drive rapid user growth
Nestle
Project: Product Development Strategy & Consumer Insights for US R&D Accelerator
-Collaborated with Nestle’s US R&D Accelerator to determine the product market fit of a health-centered beverage product and build a go-to-market blueprint
-Spearheaded market research and user interviews to developed consumer personas, branding, packaging, distribution channels, and concept delivery
-Used data from product shop test in Spain, consumer insights, and US market analysis to redefine value proposition and positioning claims
Kering
Project: Localization Strategy for Company-wide DEI Messaging in APAC Houses
Collaboration with Tsinghua Impact Consulting Association at Tsinghua University, Beijing, China, and Eureka Consulting at The University of Hong Kong
-A French-based multinational corporation, owning luxury brands Gucci, Yves Saint Laurent, Balenciaga, Alexander McQueen, and Bottega Veneta
-Provided insight into cultural and historical backdrop for diversity and inclusion in 3 APAC countries: China, Japan, and Korea, specifically on how diversity has different associations compared to Western countries
-Recommended initiatives based on above research to create behavioural change, to be implemented in Kering’s APAC houses
Maison 21G
-Created a 4-P marketing plan to launch Maison 21G products in the United States. This included exploration of retail locations, micro-influencer campaigns, price positioning, B2B partnerships, and product USPs.
-Identified how Maison 21G can use generative AI to transform photoshoots to save money, and found potential AI software companies they could work with in the long term.
Kraft Heinz
-Operational Efficiency and Brand Growth: Streamlining real-estate and staff processes at Kraft-Heinz to increase cross-selling and strengthen brand image.
-Innovative Product Development: Creation and presentation of three new back of house products, specifically designed to meet Heinz's strategic objectives.
-Raising Industry Standards: Focusing on advancing hygiene and sustainability practices in commercial equipment to set new benchmarks in the industry.
Emirates
Project: Metaverse and AI Implementation in Training and Onboarding Processes and App Improvements
• Conducted analysis of Metaverse and Web3 usage among the airline and other industries.
• Surveyed consumers (GenZ) regarding their perceptions of the Metaverse and the potential usage of AI in the onboarding process.
• Created two market strategies to implement usage of the Metaverse in onboarding and training as well as navigational procedures in Hamad International Airport.
Playstories
A Brazilian based company focused on bringing personalized education through personalized avatars in books.
Project: Market Entry Strategy for Non-Profit into US Educational Market
-Explored different approaches to the entry of Playstories into the US educational system in a B2B model focusing specifically on the feasibility and scalability of given strategy.
-Conducted interviews with industry professionals evaluating the educational need in the US market and the impact of Covid-19 on K-12 students along with changes in the learning environment.
L’Oréal
Project: Go-to-Market Strategy for Sustainability Consumer Trends
Collaboration with Cuora Consulting at Bocconi University, Milan, Italy
-A French skin care company owned by L'Oréal, looking to bolster reputation as a sustainability-focused company
-Conducted qualitative and quantitative research on “Blue Beauty” sustainability trends, with competitor analysis in marketing strategy
-Explore profitability of “Blue Beauty” trend, both in-store and online
PiggyVest
-PiggyVest: Identify growth opportunities by analyzing market needs and competition, focusing on segments like the elderly, emigrants, and students with tailored features to meet their unique needs.
-PiggyVest Business: Develop financial management tools for the new app, targeting SMEs, startups, and micro-enterprises, with a focus on addressing their specific financial challenges.
-Pocket: Position Pocket as the leading spending app by enhancing financial management tools, based on insights from competitive analysis and user needs.
Tocco Toscano
- Identified how Tocco Toscano can use generative AI to transform photoshoots to save money & time, and found potential AI software companies they could work with in the long-term
- Determined new marketing strategies and how they could incorporate sustainable practices to leverage their brand image
- Conducted competitor analysis on premium luxury brands in APAC regions and the US to determine how the client could gain a competitive advantage
Cleanwave
A Non-Profit based in Mallorca, Spain that led projects that provide conservation, and regeneration of land and sea in the Mediterranean.
Project: Plastic-Free Sustainable Circular Reusable Plastic Cups Business Model Strategy, Prototype Development, Risk Analysis
• Conducted analysis on the Mallorcan market, Balearic laws, and tourist vs. local customer segments to determine the market potential and sizing.
• Analyzed the circular cup business model efficiency and efficacy and developed solutions to solve potential problems and risks
• Developed a Cleanwave App prototype and Cup Distribution Model
So Syncd
Dating app that uses personality types as part of its matching algorithm.
Project: Market Entry into the US and Product Development Strategy
• Researched impact and developed recommendations for in-person events and ambassador programs at budgets.
• Gathered user feedback on app design and user experience to understand pain-points for current users and brainstorm additional features and offerings to attract new users.
• Re-designed parts of the user interface and created a framework for app gamification and new rewards systems.
Centroid
Project: Industry and Market Analysis for Oracle Database
-A cloud services and technology company that provides Oracle enterprise workload consulting, helping clients modernize, transform, and grow their business
-Conduct quantitative and qualitative trend analysis and market sizing for Oracle database market to be moved to Industry as a Service and or Platform as a Service
LATAM Airlines
- Developed prototypes that will use Artificial Intelligence to improve passenger experience - Market research and competitor analysis on the use of AI within other airlines - Analyzed cost analysis and feasibility of AI prototypes
LemmaTree
Based in Singapore, focusing on providing all communities with trusted ownership, sharing, and distribution of their data.
Project: Conducted market exploratory research for LemmaTree to identify pain points & problem hypotheses
• Interviewed end users + paying customers to evaluate hypotheses.
• Synthesized feature research on existing competitors.
• Ideated new product use cases and corresponding features.
Challengermode
An esports platform offering online esports infrastructure to all key stakeholders in the industry, aiming to make tournaments more accessible.
Project: Expansion & Internationalization Strategy for Esports Platform
• Supported international expansion via global market trend research to identify expansion entry points.
• Conducted stakeholder analysis of game developers and publishers to illuminate their decision-making calculus in entering the esports space.
Falabella
Project: Launch and Expansion Plan for company’s first LGBT ERG
One of the largest retail companies in South America
Presented to Manager of Legal Affairs & Governance and founding members of Peru affinity group
Three month project, delivering a continent-wide expansion strategy, ground-up leadership model, legal affairs and communications and marketing for Pride Month.
Banca Generali
Project: Sustainability-focused Cryptocurrency Strategy
Collaboration with Cuora Consulting at Bocconi University, Milan, Italy
-An Italian bank focused on private banking and wealth management, headquartered in Milan, Italy
-Developed a sustainability strategy for partnering with a cryptocurrency company
-Conducted ESG initiative competitor analysis and quantified environmental impact of potential partnership initiatives
Bobacino
LA-based boba company revolutionizing the market through robotic kiosks offering affordable and quality boba drinks.
Project: Product Launch Strategy for Boba Vending Machine
-Identified a target audience and constructed customer profiles and unique offerings.
-Built tool using Google maps API to analyze 40 potential locations in the LA Metro area for Bobacino product launch, considering criteria.
ACHS
Project: Workplace Strategy amidst Work-From-Home
-A non-profit private law corporation, developing risk prevention programs and grant health coverage and compensation associated with accidents at work, commuting and occupational diseases
-Took stock of changes to workplace strategy, productivity and culture since the shift to working from home, due to Covid-19
-Recommended strategies to adjust to hybrid working environment while sustaining employee productivity and satisfaction
Albertsons
Project: Successful Corporate Mentorship Program Implementation
-The parent company owning the largest grocery chains in North America
-Worked closely with the Chief Diversity Officer to plan a program for 10,000 employees across 12 offices focusing on women and POC as mentees.
-Two month project with a final virtual-friendly recommendation that is currently being implemented.
FundaciónSemilla
Project: Market Entry Strategy for Non-Profit into North American Market
-A non-profit organization in the education sector centered around promoting the use of an award-winning pedagogical tool (board game) that focuses on socio-emotional development in young children.
-Created market entry strategy to promote use of pedagogical tool among Latinx communities in California
-Translated pedagogical tool from Spanish to English