Past Projects
Beforepay
- Competitive analysis of the Australia loan market
- White space analysis using data analysis of customer survey data and market research
- Constructed multi-dimensional perceptual map comparing Beforepay and its competitors using customer survey data
- Provided feature recommendations for MACC loan offerings and non-loan ancillary features
Adobe
Project: GTM Strategy + Product Ideation for an EdTech design platform
• Conducted deep dives into 3 current GTM initiatives to identify priority channels for further campaign ideation and investment evaluation
• Launched nationwide user survey and 20+ user interviews to gauge understand on higher education interactions with Edtech and pain points with current Adobe app
• Synthesized competitor case studies, industry trends, user feedback to develop 8+ GTM and product recommendations to drive rapid user growth
Nestle
Project: Product Development Strategy & Consumer Insights for US R&D Accelerator
• Collaborated with Nestle’s US R&D Accelerator to determine the product market fit of a health-centered beverage product and build a go-to-market blueprint
• Spearheaded market research and user interviews to developed consumer personas, branding, packaging, distribution channels, and concept delivery
• Used data from product shop test in Spain, consumer insights, and US market analysis to redefine value proposition and positioning claims
Kering
Project: Localization Strategy for Company-wide DEI Messaging in APAC Houses
Collaboration with Tsinghua Impact Consulting Association at Tsinghua University, Beijing, China, and Eureka Consulting at The University of Hong Kong
A French-based multinational corporation, owning luxury brands Gucci, Yves Saint Laurent, Balenciaga, Alexander McQueen, and Bottega Veneta
Provided insight into cultural and historical backdrop for diversity and inclusion in 3 APAC countries: China, Japan, and Korea, specifically on how diversity has different associations compared to Western countries
Recommended initiatives based on above research to create behavioural change, to be implemented in Kering’s APAC houses
Kraft Heinz
-Operational Efficiency and Brand Growth: Streamlining real-estate and staff processes at Kraft-Heinz to increase cross-selling and strengthen brand image.
-Innovative Product Development: Creation and presentation of three new back of house products, specifically designed to meet Heinz's strategic objectives.
-Raising Industry Standards: Focusing on advancing hygiene and sustainability practices in commercial equipment to set new benchmarks in the industry.
Emirates
Project: Metaverse and AI Implementation in Training and Onboarding Processes and App Improvements
• Conducted analysis of Metaverse and Web3 usage among the airline and other industries.
• Surveyed consumers (GenZ) regarding their perceptions of the Metaverse and the potential usage of AI in the onboarding process.
• Created two market strategies to implement usage of the Metaverse in onboarding and training as well as navigational procedures in Hamad International Airport.
Playstories
A Brazilian based company focused on bringing personalized education through personalized avatars in books.
Project: Market Entry Strategy for Non-Profit into US Educational Market
• Explored different approaches to the entry of Playstories into the US educational system in a B2B model focusing specifically on the feasibility and scalability of given strategy.
• Conducted interviews with industry professionals evaluating the educational need in the US market and the impact of Covid-19 on K-12 students along with changes in the learning environment.
L’Oréal
Project: Go-to-Market Strategy for Sustainability Consumer Trends
Collaboration with Cuora Consulting at Bocconi University, Milan, Italy
A French skin care company owned by L'Oréal, looking to bolster reputation as a sustainability-focused company
Conducted qualitative and quantitative research on “Blue Beauty” sustainability trends, with competitor analysis in marketing strategy
Explore profitability of “Blue Beauty” trend, both in-store and online
Tocco Toscano
- Identified how Tocco Toscano can use generative AI to transform photoshoots to save money & time, and found potential AI software companies they could work with in the long-term
- Determined new marketing strategies and how they could incorporate sustainable practices to leverage their brand image
- Conducted competitor analysis on premium luxury brands in APAC regions and the US to determine how the client could gain a competitive advantage
Cleanwave
A Non-Profit based in Mallorca, Spain that led projects that provide conservation, and regeneration of land and sea in the Mediterranean.
Project: Plastic-Free Sustainable Circular Reusable Plastic Cups Business Model Strategy, Prototype Development, Risk Analysis
• Conducted analysis on the Mallorcan market, Balearic laws, and tourist vs. local customer segments to determine the market potential and sizing.
• Analyzed the circular cup business model efficiency and efficacy and developed solutions to solve potential problems and risks
• Developed a Cleanwave App prototype and Cup Distribution Model
So Syncd
Dating app that uses personality types as part of its matching algorithm.
Project: Market Entry into the US and Product Development Strategy
• Researched impact and developed recommendations for in-person events and ambassador programs at budgets.
• Gathered user feedback on app design and user experience to understand pain-points for current users and brainstorm additional features and offerings to attract new users.
• Re-designed parts of the user interface and created a framework for app gamification and new rewards systems.
Centroid
Project: Industry and Market Analysis for Oracle Database
A cloud services and technology company that provides Oracle enterprise workload consulting, helping clients modernize, transform, and grow their business
Conduct quantitative and qualitative trend analysis and market sizing for Oracle database market to be moved to Industry as a Service and or Platform as a Service
LATAM Airlines
- Developed prototypes that will use Artificial Intelligence to improve passenger experience - Market research and competitor analysis on the use of AI within other airlines - Analyzed cost analysis and feasibility of AI prototypes
LemmaTree
Based in Singapore, focusing on providing all communities with trusted ownership, sharing, and distribution of their data.
Project: Conducted market exploratory research for LemmaTree to identify pain points & problem hypotheses
• Interviewed end users + paying customers to evaluate hypotheses.
• Synthesized feature research on existing competitors.
• Ideated new product use cases and corresponding features.
Challengermode
An esports platform offering online esports infrastructure to all key stakeholders in the industry, aiming to make tournaments more accessible.
Project: Expansion & Internationalization Strategy for Esports Platform
• Supported international expansion via global market trend research to identify expansion entry points.
• Conducted stakeholder analysis of game developers and publishers to illuminate their decision-making calculus in entering the esports space.
Falabella
Project: Launch and Expansion Plan for company’s first LGBT ERG
One of the largest retail companies in South America
Presented to Manager of Legal Affairs & Governance and founding members of Peru affinity group
Three month project, delivering a continent-wide expansion strategy, ground-up leadership model, legal affairs and communications and marketing for Pride Month.
Banca Generali
Project: Sustainability-focused Cryptocurrency Strategy
Collaboration with Cuora Consulting at Bocconi University, Milan, Italy
An Italian bank focused on private banking and wealth management, headquartered in Milan, Italy
Developed a sustainability strategy for partnering with a cryptocurrency company
Conducted ESG initiative competitor analysis and quantified environmental impact of potential partnership initiatives
Bobacino
LA-based boba company revolutionizing the market through robotic kiosks offering affordable and quality boba drinks.
Project: Product Launch Strategy for Boba Vending Machine
• Identified a target audience and constructed customer profiles and unique offerings.
• Built tool using Google maps API to analyze 40 potential locations in the LA Metro area for Bobacino product launch, considering criteria.
ACHS
Project: Workplace Strategy amidst Work-From-Home
A non-profit private law corporation, developing risk prevention programs and grant health coverage and compensation associated with accidents at work, commuting and occupational diseases
Took stock of changes to workplace strategy, productivity and culture since the shift to working from home, due to Covid-19
Recommended strategies to adjust to hybrid working environment while sustaining employee productivity and satisfaction
Albertsons
Project: Successful Corporate Mentorship Program Implementation
The parent company owning the largest grocery chains in North America
Worked closely with the Chief Diversity Officer to plan a program for 10,000 employees across 12 offices focusing on women and POC as mentees.
Two month project with a final virtual-friendly recommendation that is currently being implemented.
FundaciónSemilla
Project: Market Entry Strategy for Non-Profit into North American Market
A non-profit organization in the education sector centered around promoting the use of an award-winning pedagogical tool (board game) that focuses on socio-emotional development in young children.
Created market entry strategy to promote use of pedagogical tool among Latinx communities in California
Translated pedagogical tool from Spanish to English